This summer I photographed a social media campaign for a vegetable. What an exciting project! We photographed all kinds of recipes for Andy Boy’s Broccoli Rabe. From ingredients, to process shots, to complete recipes, we photographed: pesto, citrus salad, pizza and a stir fry. Stay tuned, part two of the social media campaign is coming up. And meanwhile, eat your beautiful, healthful, bitter greens!
Posts Tagged: Jennifer May
This summer I photographed about 30 sandwiches and some impressive meat hunks for the online launch of Arby’s We Have the Meats campaign. The shoot lasted a week, with a broadcast shoot happening simultaneously. I was lucky to work with a killer production team from Wonderful Machine and with some of the brilliant minds at the Fallon agency.
When I’m not photographing food, I can often be found in my garden. This garden is only two years old, and half of it is terraced onto a south facing hillside recently overrun with barberry bushes and wisteria vines.
We grow: blueberries, black currants, raspberries, kiwi berry vine, gooseberry, tiny Alpine strawberries, and trees of pear, persimmon and native paw paw. We have flowers to attract pollinators.
I’m not serious about growing vegetables. We get more than we can eat from our local CSA, Hearty Roots, but we grow what is entertaining for a toddler to pick: pole beans, peas, and cherry tomatoes. An ornamental squash climbs a teepee.
This garden follows Lee Reich‘s weedless technique, and for about $200 I installed an automatic watering system. We turn the timer on in the spring, and off in the fall. I want my daughter to experience growing and picking food, as I did…minus the tedious hours of weeding & watering.
It’s been a long wait, but we are close now… I shot this book for chef Rahm Fama about two years ago. It will be published this July 1, by Clarkson Potter, and may much eating of meat, potatoes, and amazing side dishes commence.
This book is different than a lot of cookbooks out there. It is heavy on the food & recipes, and light on the dishware, meaning…. most of the book was shot almost from above, using just a few different plates, on a few different tables. The food is truly the star. I will post example shots after the pub date.
I just wrapped a 6-day cookbook shoot in Westchester for Nicole Hunn and Gluten-Free on a Shoestring. This cookbook will bring back the classic snacks gluten-free people miss out on: think Twinkies, Twizzlers, and Hostess Cupcakes. Gluten-free or not, these were delicious treats, and I tasted almost every one of them.
Our team consisted of Nicole & Erin McDowell in the kitchen and me on the camera & computer. Nicole’s children and husband were on the scene, the dogs were eventually banished to the prop room (dining room), and the cat hung out until she tried to climb my lighting tools to get to a vase of freshly picked lilies-of-the-valley.
Here are a few behind-the-scenes photos of the shoot.
Amy is a fantastic writer, and now also a television host of her own show. Congratulations, Amy! Well deserved.
Below are a few of my favorite shots from our book.
The 2014 IACP awards were just announced, and I am excited to report that The Chelsea Market Cookbook won the award in the Best Compilation Category! It is the story of a place, with 100 recipes from purveyors and restaurants including Sarabeth’s Bakery, Buddakan, and Lucy’s Whey, and includes recipes from guest chefs such as Bobby Flay and Hugh Acheson. I spent a good portion of last summer photographing the market in action, and recipes in the studio. The book is written by Michael Phillips and Rick Rodgers, and is published by Stewart, Tabori & Chang. See the cover here, and some interior images below.
A cover shoot of pancakes for the January 2014 cover of Hudson Valley magazine. Pancakes cooked at Dolce, in Kingston, NY, and styled by the multi-talented Patrick Decker.